A shrewd blend of the old and the new made The Blair Witch Project a polarizing phenomenon and a runaway box office hit in the summer of 1999. It was a nearly ancient story--naive young people get lost in the spooky woods--dressed up in a fresh (at the time) found footage approach, implying through its first-person perspective and savvy marketing that this time, the horror was real.
But are the gimmicks that turned Blair Witch into one of the most successful independent films of all time still as effective after so many imitators made its innovations seem trite and commonplace? We gird ourselves to experience the worst student film shoot ever and search for meaning in this infamous cinematic experiment.
The Blair Witch Project (1999)
Directed by Daniel Myrick and Eduardo Sanchez
Produced by Robin Cowie and Gregg Hale
Written by Jacob Cruse and Eduardo Sanchez
Starring Heather Donahue, Michael C. Williams, and Joshua Leonard
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