"The customer is always right. The. Customer. Is. Always. Right... ALWAYS." This is the philosophy advocated by antagonist Mr. Swackhammer, as he mugs for the camera, within the first few minutes of Space Jam. His evil plan will consist of exploiting both the Looney Tunes and basketball legend Michael Jordan to be made attractions for his intergalactic amusement park, Moron Mountain. Are the filmmakers openly acknowledging the fact that Space Jam is ultimately an extended plug for Bugs Bunny, "His Airness," and its own merchandise? Were we the morons back in 1996?
Daren Sprawls, creator of our infectious theme song, finally joins us on the podcast to answer that question, dissecting our conflicting feelings of alienation from such a blatant commercial maneuver and unabashed nostalgia for the very things the movie advertised, namely that stellar soundtrack. Speaking of which, Daren tops it all off by treating us to a slam-dunk cover of R. Kelly's classic hit, "I Believe I Can Fly."
Welcome to the Jam.
Welcome to the Jam.
Space Jam (1996)
Directed by Joe Pytka
Produced by Ivan Reitman, Joe Medjuck, Daniel Goldberg
Written by Leo Benvenuti, Steve Rudnick, Timothy Harris, Herschel Weingrod
Starring Michael Jordan, Wayne Knight, Bill Murray, Billy West, Dee Bradley Baker, Bob Bergen, Bill Farmer, Maurice LaMarche, June Foray, Kath Soucie, and Danny DeVito
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